Maternal & Child Health Programme
Helping evolve Noora Health's flagship maternal and newborn caregiver education programme across India.
CONTEXT
When a mother leaves the hospital, healthcare doesn't end.
It shifts to her family.
The Maternal & Child Health programme prepares caregivers for that transition through structured hospital-based education. As the programme expanded across regions, languages and healthcare settings, the challenge shifted from creating educational materials to building a communication system that could grow without losing clarity or trust.
RESPONSIBITIES
What I ensured
My responsibility was to ensure the programme could continue growing without fragmenting across regions, languages and formats.
That meant making communication easier to adapt, creating consistency across print, film and digital experiences, and working closely with clinical teams to ensure every change remained medically accurate while feeling familiar to caregivers.
Reflection
This project fundamentally changed how I think about communication.
People rarely reject information because they don't care. They reject it when it doesn't fit the world they already understand. Good communication isn't about simplifying information. It's about creating enough trust for people to reconsider what they already know.
CREDITS
Medical Content: Dipanwita Gharai
Service Design: Nupoor Rajkumar
Illustrations:Priyanka Tampi + Anoop Mohan + Sushant Ahire
Visual Designer: Ashwini Patil + Henal Jain + Antara Pisharody
Photography: Rakshita Mittal + Rajat Sharma
Outcome
The programme became easier to adapt, easier to maintain and more coherent across regions and formats.
More importantly, caregiver education became a continuing conversation rather than a single teaching session. Facilitators reported greater participation, more questions and stronger engagement from caregivers seeking to better understand maternal and newborn care.
Communication had to survive context, not just translation.
Communication had to survive context, not just translation—we worked closely with local communities to ensure every visual and message fit their cultural beliefs while maintaining medical accuracy.
Learning couldn't end at hospital discharge.
Learning couldn’t end at discharge—so we extended support through a WhatsApp helpline, allowing caregivers to ask urgent questions from home.
One teaching format couldn't serve every conversation.
One teaching format couldn’t serve every conversation—we introduced physical models for hands-on demonstrations and videos for remote reinforcement. Each shift was about making learning accessible and trusted.
